How do you achieve TikTok growth? I have tried it all. Posting daily? Yes. Going viral? Yes. Multiple times? Yes. But it was never sustainable. Why? When I first started posting on TikTok, I thought I was being smart by covering everything under the sun. One day AI, the next video editing, then travel, then business. Guess what happened? Nothing.
I was afraid to go niche because I was terrified I couldn’t post every day if I’m sick of the same topic. My interests are so wide, and I was sure I needed to reflect them on my TikTok account too. And at first, I thought it was actually working.
My channel grew a little. I had random viral hits here and there (1-3 million views). But every time someone followed me for one thing, I’d lose them the moment I posted something else. If someone signed up for travel content, they didn’t care about AI. If they liked my editing tutorials, they didn’t care about my holiday in Portugal. I was all over the place—and my audience felt it.
And here’s the painful truth: I didn’t have a community. I had followers. There’s a big difference. Followers scroll past you. A community shows up, comments, and actually cares. There’s a saying with every music producer – you need 1,000 hard-core fans and you’ll have a career. It’s definitely not the same as having 1,000 followers. Your hardcore fans will like every video you post. They comment first if you ask for comments under the video. They follow you on other social media, and if you drop the merch or a show, they will be the first ones to buy it.
So, before we jump into what works, let’s break down what doesn’t work and why.
The Problem With Being “Too Broad”
There are creators who can talk about everything and still grow. But let’s be real—that’s like 1% of people, and usually they already have an audience. If you’re starting from scratch, trying to post about your garden on Monday, your grandma on Tuesday, and your business on Wednesday isn’t going to cut it. People don’t know what you’re about, so they leave.
It’s similar to a board game you don’t understand. You don’t enjoy playing it because it’s hard to understand how to win or how to play. You move on to a different game.
I learned this the hard way. For years, I spread myself thin posting about AI, tech, marketing, video editing, travel, news—basically anything I felt like. I had some success. Brands found me. Clients came from TikTok. But when I switched topics, those people disappeared. I wasn’t building a foundation. Of course, it was good to make money with TikTok, but playing a long game is always more profitable than playing a short game – despite feeling like it’s the other way around when you’re in it.
That’s why I always tell new creators: don’t make the same mistake.
When I Finally Found My Niche, I found TikTok growth
For me, it was hockey. Once I started posting only hockey content—daily—the shift was immediate. My engagement grew 10x consistently. Shares and followers tripled. The same names kept showing up under every video. Suddenly, I wasn’t chasing random viral moments anymore.
Did I get another 1M+ video? Nope. But I was pulling consistent numbers: 250k views every single month. Multiply that by four months, and that’s 1M views—only this time it wasn’t random. It was reliable.
And trust me, consistency beats randomness every time. You don’t want 1 million strangers watching one video. You want 250k people watching every month because they know what you stand for. Which audience do you think you can convert more easily in the long run and brings you bigger TikTok growth?
With strangers, I managed to convert but there was negotiation, had to be instant after I’ve gone viral so they don’t lose interest. In other words, time consuming, energy consuming and non-sustainable. If you have your fans and community, they beg you to give you money. And if they can’t give you money, they give you their attention, they’ll share video to more people because they genuinely want to help you grow.
Why “Going Viral” Isn’t What You Think
I’ve had a few viral hits—2 or 3 million views. And you know what? They only gave me around 300 new followers. Why? Because the video didn’t represent a niche. It didn’t build trust. It didn’t make people think: oh, I want more of this person in my feed. There was one miracle video I published, but this one is the perfect timing, perfect content, perfect time in space. It generated over 10k followers. The perfect Tiktok growth. It was my niche at the time, but as I was posting about other stuff, I started losing those folks. I realised, I’m going to focus on collecting one fan after another. Kaisen – small steps.
Sometimes I even got accused of stealing my own videos. Yep, that happened. TikTok flagged one of my clips because it looked so professional, they thought I’d just ripped it from TV. I had to send selfies from the actual location to prove it was mine. It’s flattering but also ridiculous. Still, it taught me something: people assume that all the videos you have on your feed that do not include your face are stolen.
That’s why I’m not a fan of faceless TikToks but we sometimes have to post them. Hence, it’s more important than ever to build a community because they know all the content is yours. And they will also jump onto comment section to explain it to others too.
Identifying Your Target Audience
Here’s the exercise I wish I had done earlier. Ask yourself:
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Age group: Are you making TikToks for Gen Z, millennials or other groups? Gen Z wants fast edits, text popping everywhere, and flashy storytelling. Everyone else (me included) prefer slower pacing and more substance.
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Location: Depending on whether you sell only within your country or have a worldwide market. I am trying a new strategy by including location in my TikTok for people I wanna reach. I’m not focused on my local marketing as I want to connect with the world. However, even when my locations and focus are the USA and Canada, the TikTok algorithm sometimes overwrites that. Doesn’t seem like a problem for me. I speak English so even local folks with good English can join the party. It doesn’seem to slow down TikTok growth.
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Interests: Books, sports, travel, gaming—what do they care about?
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Competitors: Who else is making content in your niche, and what can you do better? And different!
Pick one main audience and speak directly to them. Not to everyone. To them.
Why Posting Daily Works (and Why It Sucks)
I’ll be honest: posting daily is brutal. But it’s also the only reason I grew. TikTok is not Instagram. Posting once a week won’t move the needle.
Here’s my system:
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I pre-record 4–5 videos.
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Next day, I re-watch them and ask myself: would I actually watch this?
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If not, I re-record. Sometimes three times.
It sounds exhausting, but the payoff is insane. A 25-second clip of NHL scouts taking notes got me 40k views and plenty of new followers. No fancy editing. Just a quick title: “NHL scouts searching for new talent”. Done.
Another time, I filmed Team USA singing the anthem after the rink cleared. 10k views. Then a clip of players warming up with text: “they don’t know they’ll win it all in 48 hours”. Another 10k.
My personal favourite: I celebrated the news that Slovakia will host the 2029 hockey tournament by putting on a jersey, using TikTok’s green screen filter, and giving a little dance. Result? 50k views.
You can use TikTok’s stop record button, and once you write your script for the message you wanna communicate, you say one sentence, stop and continue. No editing needed.
The trick isn’t editing. It’s storytelling. And the more stories you tell, the more chances you have to hit to make TikTok growth. Make sure the content is varied. I post news format, photos, short clips with music, summary of the games. I use the stories feature when I travel to games as well. Just like on Insta.
The Bottom Line for TikTok Growth
If you only take one thing away from this blog, let it be this:
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Find your niche.
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Know your audience.
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Post daily.
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Show up as yourself.
That’s the entire game. Don’t waste years making the same mistake I did—posting broadly and confusing your audience. Once you focus, things start moving and your TikTok growth increases.
And if you want the full system I use—how I come up with hooks, how I write TikTok descriptions for SEO, and how I turned 250k monthly views into a real community—it’s all in my ebook. 👉 [Grab your copy here or at the bottom of this page].
You can also check out my pre-recorded TikTok online course if you want to listen and watch instead of reading.
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