Are you wondering what happens and is it worth posting on TikTok every day?
I’m sure you’ve heard it before: “Post daily on TikTok and you’ll grow!”
But who has time to post every day? Isn’t that too much? The filming, the editing, the creative process when you’re feeling uninspired or out of ideas… how do you keep it up? What if you get sick or just get busy with your job?
I’ll answer all those questions here and show you exactly what to do—and how—to post on TikTok every day and grow.
I’ll also share my results after posting daily for 30 days, and how I kept it going for another 120 days straight. Keep reading, and don’t forget to check out my TikTok online course for all my best strategies—or, if you prefer reading, grab my TikTok ebook (you’ll find the link at the bottom).
Alright, let’s get into it.
Step 1 — Find Your Niche
Before you start posting on TikTok every day, you need to know your niche.
There’s so much advice online, and it’s hard to figure out what actually applies to you. In my previous blog, I explained how crucial your niche is if you want to grow. Once you already have a big audience, you can post about almost anything and still get views. But when you’re a small creator—say, less than 1,000 followers or slightly above—it’s almost impossible to grow without focusing on one consistent topic (there are exceptions, but they’re rare).
Step 2 — Do the Brainstorming
Once you know your niche, grab a piece of paper and write down everything related to it that you could post about. Do this for five minutes—just dump every idea that comes to mind. You can filter later.
For example, my niche is hockey. My possible content ideas: NHL news, European leagues, trades, game predictions, summaries, player stories, mistakes during games, me going to hockey games, buying hockey equipment, reviewing hockey books or films, filming shots at tournaments, trading hockey cards, and more.
Then, filter out what’s generic or overly competitive. If I want to post NHL news, which angle will I focus on? What makes my take different from every other TikTok creator covering the same thing? Once your list is ready, start thinking about formats—and this step will get easier over time.
Step 3 — Plan the Format
Decide what kind of posts you’ll make.
You can post photos and write a story or text on them. You can share a quote (every niche has some good ones). You can make trendy short videos with music, or longer ones where you explain news or give commentary. You can stitch or duet other videos.
Step 4 — Create in Advance
Always keep 4–5 TikToks ready in your drafts. There will be days when you don’t have time or energy to film anything new. Having drafts gives you a stress-free backup.
Also, make sure you write a full description for each draft—long ones are great for SEO. Aim for 500+ characters, minimum 300.
I have days when I make 2–4 TikToks, and other days when I have zero creativity or motivation—and that’s fine. Every successful creator I’ve listened to said the same thing: “Post daily. Take it seriously. There’s no other way.” So I decided to do it—and now it’s been five months.
Step 5 — Make Sure It’s Good Before You Post
You never know which TikTok will blow up and which will flop. Sometimes I think, “This one’s gonna be big!”—and it gets 500 views. Other times, I post something I’m unsure about, and it hits 40,000+.
Posting daily helps you develop an instinct for what works. If you post 10 videos and they all get around 250 views, that’s feedback—they’re probably not engaging enough. But if you post 10 strong ones and half do great while half flop, that’s likely timing or audience mismatch, not quality.
Over time after posting on TikTok every day, you’ll start noticing patterns. That’s how you find your gap in the market.
For example, I posted a video about Latvian hockey. It got 30k views—a lot for such a niche topic. A month later, I made another one. Same result. Then another—and none of them flopped. That told me something: there’s a content gap around Latvian hockey. People are craving it. So now I double down on that and create more content for that audience.
Do this before posting!
Before posting, always watch your video at least three times and ask yourself: “Would I actually watch this, or would I scroll?”
If your honest answer is “scroll,” trust me—people will scroll.
Sometimes I remake a video three times before posting. Yes, it takes longer, but it pays off. While I’m refining one, I post something else from my drafts. Sometimes I film a rough version just to capture an idea and later rework it into something better. Unless it’s breaking news, I rarely post instantly—I’d rather improve it first.
Remember, it’s not about posting on TikTok every day just to post. It still needs a certain level of quality. It doesn’t have to be long or heavily edited—it just has to be interesting.
Keep it simple: funny, captivating, emotional, or inspirational. Just make sure the lighting and sound are good. Those two are non-negotiable.
What Happened After Posting for 30 Days on TikTok Every Day?
After I started posting daily, my videos began appearing on people’s FYP every single day. Whether they followed me or not—they saw me.
In my first month, I got 487,000 views and 1,520 comments.
In my second month, I got 188,000 views and 426 comments. The numbers went down, but honestly, those are still huge. A few months before, I’d have been thrilled with that.
The third month stayed around the same, which meant I was building consistency.
In my fourth month, the views climbed again—to 220,000, though comments dropped to 173. That showed me I needed to work on engagement.
At that point, I realized something: I was building a presence in my niche. I started seeing familiar names in my comments. That’s when you know you’re building a community.
Now, I consistently hit around 200k views every month, my followers keep growing, and my videos rarely get under 500 views. Even when something “flops,” it’s still being seen—and my community always shows up. That’s why I never delete videos that underperform.
In my fifth month, I hit 227k views and 244 comments—a slight increase, but steady progress.
So, after five months of posting daily, I had zero viral videos, but I built consistency: 1.3 million total views and 2,625 comments.
Would I love to have viral videos? Of course. But the truth is, viral spikes can mess up your momentum. You might get 2 million views one month, then 30k the next—and it’s hard to recover from that.
The goal isn’t just to go viral—it’s to build a real community. Slow, steady posting on TikTok every day and find loyal followers who comment, engage, and come back for more is a real win.
Final Thoughts
Posting daily isn’t easy. You’ll have days when you don’t want to show up—but those are the days that matter most.
If you stay consistent, plan ahead, and keep your videos authentic and watchable, you will grow.
And if you want all my advice on TikTok—you’ll find it all in my TikTok Ebook. It’s packed with real insights and examples.
👉 Get my TikTok Ebook here and start growing smarter, not harder.
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