TikTok isn’t just a platform for viral dances and lip-sync challenges; it’s also a goldmine for anyone looking to make some extra cash. Whether you’re a content creator, influencer, or just someone with a knack for capturing attention, there are various ways to monetize your TikTok presence. This blog will guide you through making money directly through TikTok, as well as leveraging your TikTok fame for affiliate marketing and other side hustles.

Direct Monetization on TikTok

1. TikTok Creativity Program Beta:

If you’re 18 or older, have at least 10,000 followers, and have received at least 100,000 video views in the last 30 days, you’re eligible for TikTok’s Creator Fund. This program pays you based on a range of factors like views and engagement. Earnings can range between $155 and $1300 per month.


2. Live Gifts:

If you go live on TikTok, viewers can send you gifts, which can be converted into “diamonds” that you can cash in. The more engaging and entertaining your live sessions, the more gifts you’re likely to receive. The earnings are estimated at $100 per 10,000 followers.


3. Brand Partnerships:

Companies are always on the lookout for TikTok creators to promote their products. The pay here can range from free products to thousands of dollars, depending on your follower count and engagement rate. You can join Creator Marketplace and choose products you want to promote and get a commission if you sell them. You can also request a free sample, however, the company needs to approve your request first. Commissions range on average between $0.7 to $30 per sale.


4. Live Subscription

Your followers now have the option to subscribe to your live streams, taking a page from platforms like Twitch or Kick.com. Subscribers get special perks, such as exclusive badges, access to a subscribers-only chat, and entry to live streams reserved just for them. You can set the subscription rate at $2 per subscriber. Imagine the earning potential: with 50,000 subscribers, you could rake in $100,000!


5. Tips

You can receive tips directly from your followers and all the money goes to you. Tiktok doesn’t take any commission but you need 100,000 followers to enable this feature.


6. Video gifts

These come in the form of coins which you can cash out.


Affiliate Marketing

1. Choose the Right Products:

If you’re going to promote products, make sure they align with your TikTok content and audience. For example, if you’re into fitness, protein supplements or workout gear could be a good fit. This kind of monetisation comes from outside Tiktok.

Companies find your email (put it in your bio! For example, saying “for brand deals: nicole@nicoleven.com”) and they contact you to talk about the price and product/service they want to promote with you. It will not turn into an ad on Tiktok but you need to flag the video as “paid promotion”.

2. Use Affiliate Links:

Once you’ve chosen a product, you can use affiliate links to earn a commission on every sale made through your unique link. You can place these links in your TikTok bio or mention them in your videos.

3. Promote Wisely:

Don’t just spam your followers with affiliate links. Create engaging content that naturally incorporates the products you’re promoting. The key is to make it feel less like an ad and more like a recommendation from a friend.

Side Hustles Leveraging TikTok Fame

1. Consulting:

If you’ve successfully grown your TikTok account, chances are other people will pay for your advice on how to do the same. Offer consulting services where you help others grow their TikTok presence.

2. Merchandising:

Create and sell your own merchandise. It could be anything from custom t-shirts to accessories. Use your TikTok platform to promote these products.

3. Online Courses:

If you have a particular skill or knowledge area that you often talk about on TikTok, consider creating an online course. Platforms like Udemy or Teachable can host your course, and you can use TikTok to drive traffic to it.

4. YouTube Channel:

If you have a substantial TikTok following, chances are they’ll follow you to other platforms. Create a YouTube channel to diversify your content and take advantage of YouTube’s more lucrative monetization options.

Final Thoughts

TikTok offers a unique blend of entertainment and monetization opportunities. Whether you’re using the platform’s built-in monetization features or branching out into affiliate marketing and side hustles, there’s potential for significant earnings. The key is to be authentic, choose the right monetization strategy for you, and most importantly, create content that people love. With the right approach, your TikTok account can become more than just a source of entertainment—it can be a lucrative income stream.

If you want to learn everything about Tiktok, you can enrol on my private online Tiktok course via Zoom one on one. And if you want the full tutorial online course to go your own pace, you can buy my online course.


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